Sr. Manager, Editorial & Media Strategy (Remote Available)

*This position is open to Remote candidates*

As the Sr. Manager, Editorial & Media Strategy, you’ll be responsible for driving the strategy and performance of journalistic content marketing campaigns that earn media from top tier outlets such as Vox, Forbes, Washington post, and other publishers. You’ll have the opportunity to build and grow a team in a ‘best of both worlds’ in-house agency-style environment (although we partner with the nation’s largest health care brands, this role markets our owned properties, not client websites.) You’ll lead story research with the editorial team, as well directly manage and train Media Relations Specialists to conduct email outreach and build relationships with journalists in health and personal finance beats. The ideal candidate will bring a unique combination of creativity, passion for data, and performance-driven attitude to hit campaign goals – media links, placements, mentions. A strong understanding of data journalism, public relations, and online communities (e.g. reddit, twitter) is essential, as well as a passion for building a fast-growing team.

What you’ll do:

• Content strategy – Run monthly brainstorm meetings newsroom-style to generate campaign concepts that attract journalists’ attention


• Campaign planning and project management – Manage the production of multiple campaigns across functional teams, including copywriting, design,development, and promotion


• Team management – Develop and train the Media Relations Associates in pitch writing workshops, journalist contact list building, as well as manage external resources (freelance/outsource labor) to support campaign initiatives


• Oversee key PR initiatives and relationships such as our Expert Advisor panel for contributing writers and syndication strategy


• Reporting and projecting weekly key performance metrics, e.g. links, shares, and mentions


• Innovating processes and workflows to improve efficiency