Reporting to the Sales Director, the Senior National Account Manager is accountable for setting a strategic, growth based agenda and ensuring that the Retail Sales division budget objectives are executed with excellence within their specific customers. Moreover, responsible for achieving annual volume, sales, profit targets and developing customer growth plans that align to both High Liners strategic goals and customer goals. The incumbent will build and strengthen relationships with key customers to foster trust and work closely with internal cross-functional stakeholders to ensure customer needs are met.
This role is remotely based in any US state.
Essential Duties and responsibilities
Strategic Planning & Selling:
- Develop customer growth strategies and plans that align to both High Liner’s strategic goals and customer’s goals
- Identify new strategic opportunities
- Execute insight based selling to drive long term growth
- Effectively execute plans, monitor progress & course correct
- Leverage accounts to grow High Liner Foods branded items
- Use Data and Insights to drive the business and strategic plan
Customer Relationships:
- Build and strengthen relationships with key customers to foster trust
- Successfully develop, maintain and oversee customer relations interacting with customers, reviewing and discussing the business relationships and proactively managing key issues/problems
Financial Accountability:
- Achieve sales volume and contribution and goals
- Manage trade spend effectively and efficiently
- Improve sales forecast accuracy
- Manage SG&A
- Manage T&E Budget
Broker & Cross Functional Management (if applicable):
- Effectively manage brokers to achieve financial targets
- Work closely with cross-functional stakeholders to ensure customer needs are met
- Work closely with broker’s counterparts to grow the business
Qualifications
- University degree in Business, Commerce or related field (MBA an asset).
- Minimum 8 years of sales experience, preferably in consumer packaged goods organizations.
- Experience in all aspects of sales, including growth strategies, distribution channel management, account development, and business planning.
- Strong knowledge of retail sales principles, methods, practices, and techniques.
- Solid negotiation, conflict resolution, and people management skills.
- Excellent teamwork and team building skills.
- Able to build and maintain lasting relationships with internal and external customers including key business partners and store management.
- Knowledge of cost analysis, fiscal management, and budgeting techniques.
- Strong problem identification and problem resolution skills.
- Strong selling, presentation, strategic thinking, negotiating, organizational, financial analysis and broker management skills
- Solid computer skills with focus on Power Point, Excel, Word, etc.
- Willingness to travel as needed to drive business results – Occasional overnight Travel Required