At Salem Media Group, we pride ourselves on our dynamic approach to media and advertising. We are committed to helping businesses thrive through innovative and effective advertising solutions. Our team is passionate, driven, and always on the lookout for new ways to excel in the industry.
We are offering an exceptional opportunity for a results-driven Business Development / Email Coordinator to join our team. This role is crucial in growing advertising revenue through cultivating sales leads and orchestrating email marketing campaigns to these leads.
Email Marketing: Set up, manage, and maintain email information and optimize campaigns for sales leads and help with strategies to drive engagement by those email leads.
Target the Right People: Learn to use data to segment our email lists and make sure our messages hit the mark with the right groups.
Track, Improve and Test: Keep an eye on how our emails are doing (open rates, clicks, etc.) and tweak things to make them even better. Run A/B tests on different email elements to find out what gets the best results.
Work with the Team: Team up with design, content, and sales to make sure our email efforts match up with our overall marketing game plan.
Paid Marketing Coordination: Coordinate paid email marketing initiatives, including micro-targeted campaigns aimed at specific prospects. Monitor our “Advertise with Us” sites across company websites.
Data Management and Reporting: Generate reports on key metrics and provide insights to improve strategies and outcomes.
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.