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Summary:
We are seeking a skilled Amazon PPC Specialist with a strong background in managing and optimizing Amazon advertising campaigns. The ideal candidate will have hands-on experience with Amazon's Pay-Per-Click (PPC) system, a deep understanding of its intricacies, and the ability to drive profitable growth through targeted strategies.
Key Responsibilities
- Manage and optimize Amazon PPC campaigns to maximize performance and ROI.
- Conduct keyword research and competitor analysis to develop effective PPC strategies.
- Monitor and analyze campaign data to identify trends and make data-driven adjustments.
- Create and test ad copy and A/B testing, and adjust bids based on performance metrics.
- Stay updated with Amazon advertising best practices, policies, and algorithm changes.
- Collaborate with the marketing team to align advertising efforts with overall business goals.
- Provide regular performance reports and recommendations for improvement.
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field
- At least 3 years of experience in PPC advertising, with a focus on search engine advertising
- Proven experience as an Amazon PPC Specialist or similar role, with a preference for those who have worked on Amazon before.
- In-depth knowledge of Amazon’s PPC system.
- Strong analytical skills and experience using data to drive decision-making.
- Familiarity with tools like Amazon Seller Central, Helium 10, or other PPC management platforms.
- Excellent communication and organizational skills.
- Ability to work independently and as part of a team in a fast-paced environment.