Who You Are
We are seeking an experienced content writer who will create high-quality, engaging blog content while repurposing that content into strategic opportunities for organic social media and other marketing channels. You’ll play a key role in developing thought leadership, driving organic traffic, and enhancing the brand’s online presence across multiple platforms. Known for your sleeves-rolled-up-style, you are flexible, yet firm, ask the smart questions that reduce review cycles, and flow well in a fast-paced environment. You navigate and negotiate flawlessly among stakeholders, track and report well, and pivot priorities quickly with ease and grace.
What You'll Do
- Content Creation: Write clear, concise, and engaging blog posts that align with BHG’s tone of voice, focusing on topics related to small business financing, business growth, lending, and other relevant areas.
- Research & Insights: Conduct thorough research to support blog content, including interviews, case studies, and relevant industry news, ensuring accuracy and timeliness.
- Content Repurposing: Adapt blog content into a variety of formats (social media posts, infographics, email copy, video scripts, etc.) to maximize its reach and impact.
- SEO Optimization: Ensure all blog content is optimized for SEO, including keyword research, meta descriptions, and the integration of appropriate internal/external links.
- Social Media Strategy: Work closely with the social media team to align blog content with social media calendars, converting blog posts into engaging social content that drives brand awareness, engagement, and website traffic.
- Support Content Strategy: Collaborate with the marketing and content teams to develop and execute a cohesive content strategy that aligns with business objectives, ensuring consistency across blog posts, social media, and other content channels to drive engagement and conversions.
- Trend Monitoring: Stay informed about the latest social media trends, platforms, and content formats to continually enhance BHG’s organic content strategy.
- Cross-Team Collaboration: Collaborate with the design, social media, and product teams to ensure that content is on-brand and aligned with overall marketing initiatives.
- Content Performance: Analyze and report on the performance of content across blogs and social media, using data to optimize future content creation and distribution strategies.
What You'll Need
- 5-7 years of experience as a content writer
- Portfolio with video, scripting, blog, paid social
- Bachelor's degree in Advertising, Marketing, Communications or related field
- MUST HAVE experience in a Financial Services or FinTech – Lending
- Creativity, resourcefulness, flexibility, motivation
- Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent
- Knowledge of AEM is a plus
- Proven copywriting / editorial skills with outstanding command of the English language
- A passion for writing and ability to produce creative, compelling copy on tight deadlines
- Experience creating copy for a range of purposes and platforms
- Knowledge of the latest trends in marketing, particularly advertising and SEO
- Writing experience in financial services or healthcare industry preferred
- Knowledge of lead generation, marketing automation tools and strategies
- Project management skills to manage schedules and deadlines
- A willingness to embrace change and to adapt strategies on the fly