Job Responsibilities:
- Explore the current market trend and audience preferences.
- Set social media marketing goals and create strategies for social media posts.
- Take care of ROI and prepare proper reports for it.
- Develop eye-catching content, compile, edit and publish the content on a regular basis.
- Observe the SEO as well as web traffic for optimizing the content.
- Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency.
- Interact with social media followers and promptly attend to their queries.
- Consider all the client’s and follower’s reviews on social media.
- Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture.
- Make sure that the social media handles the organization to convey the right messages and ideas. They should thereby adhere to the organization’s rules, regulations, and objectives.
- Suggest and initiate the application of new features for creating brand awareness.
- Be well-versed with the current market trends, technologies, designing tools, etc.
Job Skills:
- Bachelor’s degree in marketing and other related courses.
- Proven experience as a Social Media Manager.
- Experience in developing social media content and strategies.
- Good Knowledge of content management systems.
- Full understanding of SEO and social media.
- Outstanding copywriting abilities.
- General understanding of web designs.
- Great verbal and written communication skills.
- Strong time management skills, problem-solving skills, and decision-making capabilities.
- A keen eye for details with respect to content and strategy.