Paid Social Media Content Creator (AI-Enhanced)

Company Description

At Neilson, we’re dedicated to helping families secure financial protection for their loved ones with a range of life insurance options. 

Neilson is a leading provider of innovative, simple and great-value direct life insurance products. You may have come across some of our brands such as Cover Direct and Seniors Choice.

We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA, Canada, Ireland, and Australia in addition to our UK operations based in Windsor, Ashford and Hull. 

Job Description

ThinkBait, the innovative marketing hub for Neilson Financial Services, is looking for a Paid Social Media Content Creator (AI-Enhanced) to create impactful, scalable social media content that drives engagement and performance across multiple life insurance brands. This role will focus on using the latest AI tools and technology to streamline content creation, rapidly ideate, and bring new ideas to market efficiently. As part of our mission to scale efficiently, you’ll also focus on testing and optimizing new concepts in direct response advertising for paid social, helping us maximize engagement while ensuring a quick turnaround for creative assets.

Key Responsibilities:

• Content Creation at Scale: Leverage AI-powered tools to create high-volume social media content, including static images, video, and motion graphics, that can be quickly adapted for multiple channels (Facebook, Instagram, TikTok, etc.).
• Trend Awareness & Implementation: Stay on top of social media trends, understanding what drives engagement and how to creatively apply these insights to deliver compelling content. Continuously monitor and adapt to changing platform algorithms.
• Fast Idea Generation: Rapidly brainstorm and conceptualize new ideas for direct response advertising campaigns, aligning with the goals of paid social campaigns focused on life insurance products.
• A/B Testing & Optimization: Test multiple creative variations across campaigns to help the performance team identify top-performing assets and iterate based on data-driven results.
• Direct Response Focus: Apply a strong understanding of direct response advertising principles to develop content aimed at driving conversions and lead generation through paid social ads.
• Cross-Channel Consistency: Ensure creative messaging and visuals are consistent across various platforms while maintaining flexibility for localized and brand-specific nuances.
• Data-Driven Decision Making: Collaborate with the performance marketing team to analyze engagement data and refine content based on results.
• Collaborative Innovation: Work with the wider creative and marketing teams to align content strategies, ensuring rapid delivery of creative concepts that are proven to drive results
   

Qualifications

• Experience: 2+ years of experience as a content creator, with a strong background in direct response advertising and paid social.
• AI & Automation: Proven experience using AI-enhanced tools (e.g., ChatGPT, MidJourney, etc.) to streamline the content creation process at scale.
• Creativity & Trend-Savvy: Strong understanding of the latest social media trends and how to use them effectively to generate high-engagement content.
• Understanding of Direct Response: Demonstrated experience in creating content specifically for paid social, with a focus on driving leads and conversions.
• Platform Knowledge: Proficiency across key social media platforms like Facebook, Instagram, and TikTok, with experience adapting content to different platform formats and best practices.
• Agility & Efficiency: Comfortable with fast-paced environments and able to turn around ideas and content rapidly to meet campaign deadlines.
• Analytical Mindset: Ability to use data to inform creative decisions and optimize content for better performance.
• Collaboration Skills: Excellent team player who can collaborate with the performance teams to align content with broader business goals.
   

Additional Information

If you are passionate about making a difference, you thrive in a fast paced and entrepreneurial environment and you want to be a part of a high performing team, we would love to hear from you!

Accessibility for Job Applicants:

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.

Equal Opportunity Employer:

Neilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.