CapsLock builds exceptional marketing solutions for large partners in the home improvement industry. We don’t just advertise our clients’ products or services - we build long-term marketing solutions within the context of permanent partnerships.
Our people are the backbone of everything we do and are our most valuable asset. Our business model demands top talent across the board, and we aim to create conditions that attract and retain the best individuals globally.
CapsLock is looking for a digital-savvy Creative Marketing Copywriter to join our Marketing team who loves creating written content and can effectively use words to shape perceptions and boost demand generation, driving more landing page conversions.
The right candidate will develop copy and content for various marketing channels and tactics, including landing pages, emails, social media, video scripting, etc., and contribute to a wide range of other digital marketing initiatives.
Responsibilities:
- Writing conversion-oriented content for landing pages, marketing emails, social media posts, banners and ads;
- Manage the copy and development from concept to testing with conversion rate in mind;
- Performing product analysis to develop multiple marketing angles;
- Actively contribute to brainstorms and strategic conversations around messaging;
- Collaborate with the team to create concepts and assets that differentiate and engage;
- Work cross-functionally with other teams and key stakeholders to ensure consistent brand direction and alignment;
- Researching and staying up-to-date on the latest industry trends.
Competencies & Qualifications:
- Minimum of 3+ years of experience as a copywriter or related field with media and advertising (including ads, email campaigns, sales funnels, and video sales letters), or journalism
- Excellent copywriting skills with a proven track record of writing engaging content (sample portfolio is required)
- Passionate or knowledge of social behavior triggers
- A keen editorial eye and exceptional attention to detail
- Can work remotely and independently, and take initiative